65 Years & Counting!
We are the oldest ongoing media literacy organization in the United States. The National Telemedia Council (NTC) is a national non-profit that has been promoting Media Literacy since 1953. From the beginning, we have taken a positive, non-judgmental attitude and embraced a philosophy that values reflective judgment and cooperation rather than confrontation with the media industry.
We Define Media Literacy as...
Mindful viewing, listening, reading... reflective judgment... critical thinking. It is an expanded view of traditional literacy essential to survival in a media-filled world. To be media literate means to be able to choose, to understand – within the context of content, style, impact, industry and production – to question, to evaluate, to create and to participate thoughtfully and actively with the media we consume.
The National Telemedia Council promotes a media wise, literate, global society..
We live today in a shrinking world of instant, global reach; from space travel to on-the-spot global news, to virtual experience; from a cacophony of sights and sounds to symphonies of creative expression and harmonious interaction. This exciting mélange has exploded all around us. The twentieth century saw the development of new technologies, at first one by one, then gaining momentum beyond our wildest dreams, and rapidly outpacing society’s ability to change with these developments, or education’s ability to keep up.
In the 21st Century, the challenge before us will continue to be this race: building a society and teaching our children to thrive in this new world, a world in which it is imperative to understand the new “language” in all its many forms, its purposes, and intentions, its potential for poetry or dissonance, information or deception, inspiration or the mundane. Indeed, the challenge is about our very struggle for free thought, self-actualization, and democracy. At the root is the goal for every individual to achieve a critical autonomy, a basic and indispensable ingredient for a democratic society.
Our ultimate goal is to establish the field of media literacy as an accepted and independent academic discipline.