Sponsor Recognition Awards

Living out our positive philosophy, we complimented good programming and the sponsors of it and we critiqued when necessary. Look Listen & Project Postcard provided the outlet and the strength of our grassroots organization to present producers and sponsors with honest, individual, thoughtful responses rather than organized mass mailings. The Sponsor Recognition Awards were given annually from 1965 - 1979 to honor companies which have sponsored or underwritten television or radio programs of exceptional quality. We recognized sponsors who took sole responsibility for a significant special program or who sponsored an outstanding series, made a valuable contribution to our society. More and more, we saw thirty and fifteen-second ads being sold on the basis of ratings and time slots. When it became difficult to identify sole or major sponsors and underwriters of individual programs, the awards were discontinued. 

Marieli Rowe presenting a Sponsor Recognition Award to

Ted Turner.

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Journal of Media Literacy

© 2019 National Telemedia Council

Madison, WIsconsin